One of the main reasons users rely on VPNs? They want to get around geo-restrictions. These restrictions are often put in place by entertainment companies that only want to distribute content to certain regions. For instance, Netflix might offer content in the United States that it doesn’t show in the UK. It might offer programming in the UK that Netflix users in the United States can’t access. By using a VPN with an IP address based in the UK, U.S. viewers can try to access Netflix programming that isn’t available in their home country. The VPN service — and the VPN connection — hides the location where the actual internet connection is made.